Media Planner

A Media Planner is the one who works in advertising agencies, marketing agencies, media agencies or buying agencies with the aim of maximising the impact of advertising campaigns through a range of media platforms. They ensure that the advertising campaigns, ideas, objectives are converted into tangible assets. They also undertake relevant research and analyse reports.

Media Planner’s Job Highlights

Degree Required

Bachelors or Masters

Degree Field

English, Communication, Journalism, Media studies, Marketing

Skills Required

Communication and Presentation skills, Marketing and Negotiating skill, Social Skills


Avg Rs.4 lakhs per annum

Media Planner’s Education Qualification

To be a Media Planner, Bachelors or Masters degree is required depending upon the organisation. The degree could be done in any of the fields relating to media like English, Journalism, Marketing, Communication etc. Some organisations may also ask for a minimum level of work experience.

Top Colleges



TISS, Mumbai

M.A in Media and Cultural Studies

Christ University, Bangalore

M.Phil in Media Studies

Amity School of Communication, Noida

MBA in Media Management

Xavier Institute of Communication, Mumbai 

Journalism and Mass Communication- Diploma

Symbiosis Institute of Media and Communication, Pune

MBA in Mass Media and Communication

Pearl Academy, Delhi/Mumbai

PG program in Media and Entertainment Business 

What type of skills are required for Media Planner?

A Media Planner is required to have complete knowledge of different media platforms and marketing and commercial knowledge. He is supposed to have excellent communication skills and presentation skills and should be confident. He should be able to work under pressure. He should also have strong analytical and organisational skills.

Other courses you can opt for Media Planner.

There are numerous short term or certificate courses that one can pursue to enhance his skills for his career as Media Planner.

  1. Introduction to Journalism- Alison Visit here
  2. Diploma in Journalism- Alison Visit here
  3. Media, Society, Culture- Alison Visit here
  4. Media and Communication Training: All Bases Covered- Udemy Visit here

Alternative Career for Media Planners

  1. Creative Director
  2. Public Relations Officer
  3. Digital Marketer
  4. Marketing Executive


The average salary of the Media Planner is Rs. 4 lakhs per annum. However, with experience and type of organisation a media planner may end up earning as high as Rs. 12 lakhs per annum or more.


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