Marketing Head as a Career, Salary, Courses, Job Description

A Marketing Head collaborates with the Director and is responsible for guiding marketing and communications together. He develops plans to establish the brand, marketing strategies, setting goals and assigning budget to them and making sure that targets are achieved.

Marketing Head’s Job Highlights

Degree Required

Bachelors or Masters

Degree Field

Marketing or Related Field

Skills Required

Management skills, communication skills, Leadership skills, knowledge of marketing channels and activities, statistical and presentation skills


Avg Rs. 10 lakhs per annum

Marketing Head’s Education Qualification

To be a marketing head, companies often look for masters in business administration (MBA) as a basic qualification. However, one can also aspire to become a Marketing head with bachelors in Business or communications related field and with a lot of work experience in the field of marketing.

Apart from degree qualifications and work experience, some companies also look for relevant technical knowledge of computer softwares.

Top Colleges for MBA in Marketing

MICA, Ahmedabad

IIM- A,B, C, L

SP Jain Institute of Management and Research, Mumbai

FMS, Delhi

IMT, Ghaziabad

ISB, Hyderabad

JBIMS, Mumbai

MDI, Gurgaon

What type of skills are required for Marketing Head?

A Marketing Head is supposed to have a varied skill set. He should be a good leader and should have excellent communication skills- both verbal and written. He should also have a good knowledge of Marketing channels and activities. He should also have strong understanding of Sales and Brand development. Apart from this he should also have knowledge of various statistical and presentation tools.

Job Profiles related to Marketing Head

  • Chief Marketing Officer
  • Marketing Director
  • Chief Executive Officer
  • Director of Communications


The average salary of a Marketing Head is around Rs. 10 Lakhs per annum. However, depending upon the experience, knowledge and the type of organisation, the annual salary of the marketing head may rise upto Rs. 30 lakhs per annum.


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