Content Writers is a modern term used for the professional writers those who create engaging content for the websites. They write articles for websites, blogs and other related stuff.
Be it articles, scripts, content for videos or podcasts, text for the graphics or for educational books all the work is performed by content writers.
For example for a math blog a person having good knowledge of mathematics could be a preferable choice.
Be it articles, scripts, content for videos or podcasts, text for the graphics or for educational books all the work is performed by content writers.
Content Writers Jobs Highlights
| Degree Required | Bachelors or Masters |
| Degree Field | English, Journalism or Mass Communication |
| Skills Required | Good Writing, Searching on Google, Good Grammar, Knowledge of Field |
| Salary | INR 2.5 - 5 Lac (Annually) |
Content Writer Educational Qualifications
As mentioned above content writers must have bachelors or masters degree in field of English or Journalism or Mass communication. Why such degrees are required since content writers are more like journalists where they have to search for content over the web or must have knowledge of that field. Depending upon Subject Matters Expertise content writers are hired.For example for a math blog a person having good knowledge of mathematics could be a preferable choice.
Top Colleges in India
Writing content is not an easy task. Depending upon the work requirements your skills will vary. If you are writing content for a website then you must have command over the language, knowledge of the website, Tone of writing articles, HTML or CSS for displaying content, SEO (for ranking purpose). If you are writing for social media then must have knowledge of current trends. In case you are writing for the books then you must have good knowledge of that subject.
| BA (English) | BJMC |
| Lady Shri Ram College | Christ University |
| Christ University | Jamia Millia Islamia |
| Miranda House | IPU |
| Hindu College | Maharaja Sayajirao University |
| St. Xaviers Kolkata | Chandigarh University |
What Type of Skills are Required for Content Writers?
Writing content is not an easy task. Depending upon the work requirements your skills will vary. If you are writing content for a website then you must have command over the language, knowledge of the website, Tone of writing articles, HTML or CSS for displaying content, SEO (for ranking purpose). If you are writing for social media then must have knowledge of current trends. In case you are writing for the books then you must have good knowledge of that subject.If we categorise the Skill level then there will be 4 levels of content writing:
- Beginner - If a person is at beginners level then he should build profile, learn about SEO and keyword optimising, networking with fellow writers, enhancing writing skills etc.
- Basic - Here he must learn about content strategizing and marketing, learn experimentation over the content format for creating more impact.
- Intermediate - In this he must learn about the company's products and services, creation of reports, long term content goals, identifying competitors.
- Pro - Team Handling, Client collaboration, cross functional team collaboration, advanced level SEO.
Tools used in Content Writing
Here is the list of common tools which can be used by content writer
Writing Tools
- Microsoft Word
- Google Docs
- MS Excel
- Google Analytics
- Search Console
- Google Trends
- Canva
Content Management Systems
- Wordpress
- Joomla
- Drupal
Also Check - Tips for Budding Content Writers
Courses You can opt for Content Writing
There are more skills you can add while you are writing content for the websites. For such skill you can opt for some short online courses that are easily available.- Learning to Write for Web: This course is available on Linkedin Learning for beginners. Check Here
- Writing a Compelling blog Post: This course is also available on Linkedin Learning. It teaches how to write a good blog post. Check Here
- Ninja Writing: 4 levels of Writing Mastery: Check Here
Scope of Content Writers
Content writers can be hired by company as full time or freelancers. Here is the list of Jobs a content writer can do:
- Content Developer
- Blogging
- Social Media Specialist
- SEO Expert
- Copy Writers
- Proof Readers
- Editors
- Journalists
- Academic Writer
- Technical Writer
- Subject Matter Expert
- Curriculum Designer
- Video Creator
Career Transition
What lies in future for basic content writers? How diverse can this career be? A basic content writer can become a senior content writer, and team lead. Or he can choose to be a content marketer.- Content Writer > Sn. Content Writer > Team Leader > Content Manager > Product Manager
- Content Writer > Content Editor> Sn. Content Editor> Team Leader > Manager
Content Writers Salary
At beginners level content writer can earn 2-4 lacs per annum. If he has an experience of over 2-3 years then this salary can go upto 5-6 lacs per annum.Top Recruiters
- Zoho Corporation
- Freshdesk
- Zomato
- Amazon
- Flipkart Plus
- KPMG
- Western Express
- Adobe
Top Cities with Average Pay
| Bangalore | INR 348,500 |
| Mumbai | INR 300,800 |
| Gurgaon | INR 275,000 |
| Delhi | INR 301,000 |
| Kolkata | INR 177,000 |
| Hyderabad | INR 293,000 |
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