Content Writer as A Career: Job Description, Qualifications, Salary, Courses

Content Writers is a modern term used for the professional writers those who create engaging content for the websites. They write articles for websites, blogs and other related stuff.
Be it articles, scripts, content for videos or podcasts, text for the graphics or for educational books all the work is performed by content writers.

Content Writers Jobs Highlights

Degree Required Bachelors or Masters
Degree Field English, Journalism or Mass Communication
Skills Required Good Writing, Searching on Google, Good Grammar, Knowledge of Field
Salary  INR 2.5 - 5 Lac (Annually)

Content Writer Educational Qualifications

As mentioned above content writers must have bachelors or masters degree in field of English or Journalism or Mass communication. Why such degrees are required since content writers are more like journalists where they have to search for content over the web or must have knowledge of that field. Depending upon Subject Matters Expertise content writers are hired.
For example for a math blog a person having good knowledge of mathematics could be a preferable choice.

Top Colleges in India
BA (English) BJMC
Lady Shri Ram College Christ University
Christ University Jamia Millia Islamia
Miranda House IPU
Hindu College Maharaja Sayajirao University
St. Xaviers Kolkata Chandigarh University


What Type of Skills are Required for Content Writers?

Writing content is not an easy task. Depending upon the work requirements your skills will vary. If you are writing content for a website then you must have command over the language, knowledge of the website, Tone of writing articles, HTML or CSS for displaying content, SEO (for ranking purpose). If you are writing for social media then must have knowledge of current trends. In case you are writing for the books then you must have good knowledge of that subject.

If we categorise the Skill level then there will be 4 levels of content writing:
  • Beginner - If a person is at beginners level then he should build profile, learn about SEO and keyword optimising, networking with fellow writers, enhancing writing skills etc. 
  • Basic - Here he must learn about content strategizing and marketing, learn experimentation over the content format for creating more impact.
  • Intermediate - In this he must learn about the company's products and services, creation of reports, long term content goals, identifying competitors.
  • Pro - Team Handling, Client collaboration, cross functional team collaboration, advanced level SEO. 

Tools used in Content Writing 
Here is the list of common tools which can be used by content writer
Writing Tools 
  • Microsoft Word
  • Google Docs
  • MS Excel
Search Engine Optimization 
  • Google Analytics
  • Search Console
  • Google Trends
Image Optimisations
  • Canva
Content Management Systems
  • Wordpress
  • Joomla
  • Drupal
There can be lots of other tools which you will need or to work upon while working as content writers.

Also Check - Tips for Budding Content Writers

Courses You can opt for Content Writing

There are more skills you can add while you are writing content for the websites. For such skill you can opt for some short online courses that are easily available.
  1. Learning to Write for Web: This course is available on Linkedin Learning for beginners. Check Here
  2. Writing a Compelling blog Post: This course is also available on Linkedin Learning. It teaches how to write a good blog post. Check Here
  3. Ninja Writing: 4 levels of Writing Mastery: Check Here

Scope of Content Writers

Content writers can be hired by company as full time or freelancers. Here is the list of Jobs a content writer can do:
  1. Content Developer
  2. Blogging
  3. Social Media Specialist
  4. SEO Expert
  5. Copy Writers
  6. Proof Readers
  7. Editors
  8. Journalists
  9. Academic Writer
  10. Technical Writer
  11. Subject Matter Expert
  12. Curriculum Designer
  13. Video Creator

Career Transition

What lies in future for basic content writers? How diverse can this career be? A basic content writer can become a senior content writer, and team lead. Or he can choose to be a content marketer.
  • Content Writer > Sn. Content Writer > Team Leader > Content Manager > Product Manager
  • Content Writer > Content Editor> Sn. Content Editor> Team Leader > Manager
Or there are many other fields like copywriting, Freelancers or Caption Writers.

Content Writers Salary

At beginners level content writer can earn 2-4 lacs per annum. If he has an experience of over 2-3 years then this salary can go upto 5-6 lacs per annum.

Top Recruiters
  • Zoho Corporation
  • Freshdesk
  • Zomato
  • Amazon
  • Flipkart Plus
  • KPMG
  • Western Express
  • Adobe
Top Cities with Average Pay
BangaloreINR 348,500
MumbaiINR 300,800
GurgaonINR 275,000
DelhiINR 301,000
KolkataINR 177,000
HyderabadINR 293,000

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